iGreen Marketing

If a Picture is Worth a 1,000 Words, Imagine What a Video is Worth!

Videos are a powerful way to market your product or service. Customers are likely to trust you more after seeing your video. According to comScore and DigitalSherpa, who measure online engagement, did you know:

  • Your website is 50 times more likely to appear on the first page of a search engine if video is on your website
  • Almost every Google search yields at least one video result on the first page
  • A 60-second video contains about 1.8 Million words, which is the equivalent of about 3,600 webpages
  • 90% of online shoppers, who were polled from major retail sites, say watching a video influenced their buying decision
  • 64% are more likely to buy online or call your company after watching your video
  • Videos increase a user’s understanding of your product or service by 74%
  • 50% of users watch business related videos once a week
  • 75% of users visit the company’s website after viewing the company’s video
  • 80% of users remember the video ads they watched online
  • A user, who liked your video, is 97% more willing to buy from you
  • Conversion rates increase 51% when video is included in an email marketing campaign
  • 80% of users watch an entire video, while only 20% read all the content on a webpage
  • Video marketing is 6 times more effective than direct mail and print advertising
  • An introductory company email that includes video receives a 96% increase in click-through-rate

Videos reduce the amount of effort customers invest in learning about your business. Seeing your service and/or product in real time builds customer confidence. Making yourself and your business more tangible to your customers is what will separate you from your competitors. There are a lot of service-based and product-oriented companies, but there is only one YOU. Having a video will ultimately give you an edge in your crowded marketspace.

There are numerous ways to use video. Here are just a few examples:

  • Introduce yourself to the customer and explain the vision behind your company
  • Showcase a product or service you offer
  • Explain a specific process or highlight your unique selling proposition
  • Promote a special offer for your product, service or event
  • Go into more detail about one of your specialties
  • Give customers an inside look at your staff and facility
  • Breakdown a complicated procedure that may be hard to convey through words

Bottom line: video marketing gets you more sales and more leads. Businesses who incorporate video into their marketing mix receive higher engagement, more click throughs and a higher conversion rate. Simply put, video marketing makes you more money!

Internet Marketing

Internet Marketing

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Website Design

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Graphic Design

"I have been a sleep dentist for 10 years. Three years ago I received a phone call from Spencer at Sleep Apnea MD (iGreen Marketing Company). I decided to give them a try, they were doing web design and SEO. Since then I have seen them grow into a” full, one stop shop for dental sleep dentists. Their expertise in the field is great and they handle everything from website to referrals to logo designs. They have been very instrumental in the growth of my sleep practice."

− Richard Charmoy, DDS

We offer free consultations and evaluations of your business and or current site before accepting you as a new client. We will help to evaluate you current level of online promotion and help to not only expand your presence but increase your conversions as well.