Are you satisfied with just a beautiful website?
Or are you looking to win the Internet marketing game & in return receive a steady stream of new customers month in month out?
It’s 2015 and no longer is it a question of whether a local business needs a website. Not only do local businesses need high quality, up-to-date websites, but there must also be a solid Internet marketing campaign put in place in order to compete with other local businesses. Ten years ago when many business owners rejected the idea of having a website it opened the doors for those who did to dominate and grow their businesses; oftentimes without ever having to do much marketing work outside of creating the site itself.
Fast-forward to today where acronyms such as SEO and PPC are pretty much known by anyone remotely involved in the business or tech world. The reality in today’s world is that in most local niches if a business owner wants to show up at the top of search engines and spread word of their business they will need to engage in Internet marketing. This leaves business owners two options:
- learn & apply internet marketing on their spare time.
- hire an internet marketing company to help them meet their goals & online objectives.
Speaking of goals and objectives what are they and why are they so important when it comes to Internet marketing.
Goals and Objectives of Internet Marketing
Websites are created to serve a purpose. Is that purpose to make it easier for pre-existing customers to interact with your business, or is that purpose to attract new potential customers who are online searching for help?
This information is crucial to setting up an Internet marketing campaign successfully.
Is the site intended for new customer acquisition? Or lead generation? Perhaps a business simply needs further branding in the local community, or maybe to lower sales resistance. All these things play a huge factor in how one will go about setting up their campaign online.
Internet Marketing & It’s Effect on Old School Marketing – Print & Radio Ads!
Prior to the Internet Age most local businesses used a number of marketing tactics to grow their business. Some of these include: location, radio advertising, print advertising and word of mouth.
All of these tactics are still sound for the most part and can still play in crucial role in growing a business.
HOWEVER almost all of these tactics are still affected by the Internet; take for example radio ads. Most people listen to the radio when they are driving in the car. Therefore most people listening to radio ads cannot take immediate action if the ad piques their interest.
Many of these people will forget the brand, forget the 800 number and will only remember hearing the ad that solves a problem of theirs’ or whatever about the ad excited them.
In return when they get home or somewhere they can safely browse their smart phone and they will go search the Internet. Oftentimes they will enter a search term that is not brand specific and may very well end up going to a competitor who is ranking higher in either SEO or PPC.
Countless numbers of times throughout my years internet marketing have I heard clients’ of mine say they get calls and leads from people who have heard their radio ad, even though they have never paid for a radio ad once! I bet the business paying for those ads would hate knowing they are paying for a competitor to get business, and would also invest dearly in ensuring they do raise their rankings up for relevant terms.
The same can be said for print advertising as well, someone may see an ad and not have Internet access at the time. Then later when at the Internet may very well have forgotten the specific brand they saw in an ad.
Where To Start?
Many local business owners do not have extensive Internet marketing knowledge; even those that do usually do not have much time to dedicate to applying it. And make no mistake without dedication to Internet marketing its’ success will be marginal. At this point there are two options for the business owner who wants online success, either take the time to learn about it and then take the time to apply it. Or you hire a company that has extensive experience with it.
Most business owners are busy people and simply do not have the time or energy to learning essentially a whole new business (which internet marketing is), simply to promote their current business. If you are in such a position than contact us here at iGreen Marketing. We have a combined 20+ years experience in Internet marketing, website design and graphic design. We can help you get a beautiful website designed that elegantly shows off your business, all the while being optimized and marketed to actually attract new customers and expand your business.